Executive Mandates driving Product Execution via Project Management Classically Coerced Project Execution. Mandates come from desperate executives attempting to hit revenue targets without respect to current project loading, demanding new product in a compressed timeframe:
Strong Attractors are replaced by Executive Man[date]s 
Project Management empowered to drive date
Timeline is re-estimated until it matches desired date
Strong Deterrents push team to hit Delivery Date
Intangible constraints that gate monetization are quietly ignored in order to hit date without working excessive nights and weekends
Quality, Stability and Scaling are Deferred
Discovery, Creativity, Truth, and Dissent are Squashed
The Project is birthed to the slave gallery cadence of: PLAN, Plan, plan, Status, Status, Status, date, Date, DATE!
Technical Debt is accumulated and, instead of monetization, you get an emergency mitigation plan, ironically characterized by reactive characterization with a highly constrained attempt to address neglected technical constraints and challenges.
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