Comparing creative motivation to sales and finance imposed motivations Truth #4 – Creative vs Coerced Motivation Patterns 2. Sales-based coerced ‘motivation’
A nonexistent thing that sales hyped
Opportunity to bailout sales again 
Career of feeling manipulated
Anticipation of a shared commission =/. Finance-based coerced ‘motivation’
A thing that finance ‘requested’
Opportunity for compliance
Career of following established policies
Anticipation of a reduction in force. Creative motivation patterns:. ©2018 iiSM.ORG, All Rights Reserved. Coerced motivation patterns:. Strong Attractor applied to Analytics
A question that Needs to be answered
Belief question can be answered
Creative Opportunity to answer question
Anticipation of envisioned answer. Strong Attractor applied to Writing
A story that Needs to be told
Belief story can be told
Creative Opportunity to tell story
Anticipation of envisioned story. As creative leaders, we need to understand the pattern of creative motivation, and we must avoid using coercive patterns of motivation.  Our, primary focus is on telling the story of Opportunity. Click slide to see in context of slide deck
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