How traditional companies scale-out product engineering and service activities Three Management Systems Scale Product Lifecycle. Traditionally, software product and service activities are separated into- and scaled-out by- three different departments: Engineering, Business Operations, and Finance.  
Each ‘take turns’ driving and ‘handing-off’ at different points in product lifecycle:
Engineering’s charter is to conceive, create, characterize new products and services, more commonly referred to Research and Development or R&D; this is best understood as Creative Management
Business Operation’s charter is to efficiently/effectively replicate, deliver and sell the products and services created by engineering.  This activity can best understood as Implementation Management
Finance is skilled at scaling monetization and turning cash into opportunities and opportunities into even more cash; this activity is best understood as Liquidation Management – products and services that underperform are inevitably liquidated in order to fund investments having a higher ROI. ©2018 iiSM.ORG, All Rights Reserved. Click slide to see in context of slide deck
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