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Dimension #2 – Product / Service Venture Lifecycle

Effective leaders manage products and services consistent with their Venture Life Cycle Stage

Dimension #2 – Product/Service Venture Life Cycle . Ventures are managed and distinguished according to maturity stages. Each venture stage indicates a shift in stakeholder interests and management practice.
Startup – activities are prototyping, funding, team building, and inspiring
Traction – activities include: scaling team, scaling product, scaling investment
Penetration – activities including adding features and increased automation
Saturation – activities include cost reduction of product, and cost of ownership
Exit – activities may include re-inventing/re-pitching, divesting, and staffing down
Management practices and cost structure are expected to align to each stage!  . ©2018 iiSM.ORG, All Rights Reserved.

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