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Truth #3 – Traction/Adoption Constraints

Constraints to Adoption and Monetization, finding the money, gaining traction

Truth #3 – Traction/Adoption Constraints . Adoption / Monetization Constraints
External Constraints:
Customer may lack Budget 
What IT Spend Banding can be displaced or disrupted, budgets are kind-of set in stone?
Economic downturn? Almost everyone is constrained by cash-flow and/or credit.
Scaled Competitor with Traction
Can you buy them Out?
Are they violating your IP? 
Internal Constraints:
Weak Conception? No Traction!
Lack of Discovery of Opportunity?
Price High? Lack of Viral Adoption Agent? 
Lack of Characterization? Chaos!

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