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When the Org Whiffs an Opportunity

When the Org Whiffs an Opportunity.  Corporate Strike Out is the intersect of:
Will Fund, Will Sell, Can Build
But, no-one wants to buy!

You must find a way to help the organization understand when it’s spending on something that isn’t a market opportunity
Be careful to not be positioned or perceived as disabling what the organization wants
Most organizations learn badly by doing, so you’re going to need to collect some data and objective evidence to help the team disengage, it may take time, be patient

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